As CEO and cofounder of the Houston-based firm, The Method Agency, she acts as a driving force and guiding light for the diverse group of talented marketing and design professionals as they serve a growing list of exclusive clientele. Mary Frances’ rare ability to excite the imagination, her seemingly endless energy, her talent for expressing original ideas and her broad business experience in all facets of the communication arts make her the perfect team leader for such a divergent cast of talents.
In 2000, shortly after the birth of her daughter Brianna (who inspired the company’s name), Mary Frances established forBri Marketing & Design on Hilton Head Island, S.C. There she spearheaded dozens of successful advertising, marketing and promotional efforts for numerous local and regional clients. In 2004, the company headquarters was relocated to Houston, Texas, to serve an even larger spectrum of clients in the energy, marine, high tech, consumer goods and manufacturing industries.
In July 2007, Mary Frances advanced to the next level by merging forBri with a web and social media technology firm and formulated The Method Agency, a strategic marketing boutique. Today, The Method Agency continues to be a leader in advanced marketing and creative solutions for small to Fortune 1000 businesses, functioning from its original goal of formulating an environment that stimulates creativity and fosters winners.
In 2004 and 2005, Mary Frances served as Vice President of Marketing Services for M-Fusion, a Houston-based company specializing in dynamic, personalized cross-media marketing, where she was also a shareholder. Prior to founding forBri, from early 1998 through mid 2000, she was employed as Senior Account Executive and Creative Director for Brighton Beach Advertising in South Carolina, concurrently serving as a member of the firm’s Executive Committee. During this time she helped the firm achieve 25% in new business growth over a three-month period while maintaining and enhancing existing client relations. Earlier in her career, from mid 1993 through early 1997, Mary Frances advanced quickly from Creative / Production Director to Vice President of Marketing & Product Development at South Carolina-based Frey Media. During her tenure at Frey, she created regional publications covering 17 states and was instrumental in expanding magazine regions from four to 25, while increasing circulation from 500,000 to 10 million inside of four years.
A native of Illinois, Mary Frances attended Northern Illinois University where she majored in Business Marketing and minored in Art. She is a member of Houston Interactive Marketing Association and American Advertising Federation. She, along with her daughter Brianna, currently live in Katy, Texas where she also serves on the Board of Directors for the school of CrossPoint Community Church.